Creating relationships with candidates is essential in a contingent market

Jeremy Market Trends, Staffing, Tips & Tricks

Staffing is no longer a one-and-done project. Placing a candidate in a position doesn't necessarily mean setting somebody up with a lifelong career. In fact, recent trends suggest it's likely that individuals will be looking for a job again within a couple of years – if not months.

Staffing professionals are used to creating consistent records for temporary positions, but as the contingent worker trend becomes more popular, new industries might try innovative ways of filling positions and turn to professional partners to provide candidates. In order to meet demand, an agency needs to ensure it's the optimal choice for both businesses with high turnover and individuals who need an organization to help them navigate an ever-changing career path.

CRM staffing software can help every member of a staffing organization collect, manage and utilize data particular to each candidate. By working with consistent records, a staffing agent can be a source of dependability in a market built on impermanence.

Staffing CRM software helps you find and keep track of qualified candidates. CRM software helps you find and keep track of qualified candidates.

The changing market
Instead of hiring full-time employees, more companies try to better utilize available resources by staffing positions with temporary workers or freelance agents. A recent report published by the U.S. Accountability Office said a little over 40 percent of the current workforce is made up of contingent employees. These individuals include temps, on-call workers, contractors and part-time employees.

The New York Times discussed numerous reasons for this trend. First, much of the current workforce grew up in a time of financial instability and has a hard time trusting companies. Modern employees often jump ship as soon as they sense they are not valued or can find a better position elsewhere. Secondly, entrepreneurship is a major goal for many individuals. It's not uncommon for people to turn to staffing agencies to work in an industry for the experience with plans to strike out on their own after a period of time. Finally, companies prefer a contingent workforce because they can be leaner with staffing, paying people only for the specific work they need and the necessary time.

Modern technology makes temporary positions more manageable. Quartz suggested more industries turn to an Uber-style employment option – where employees operate as individual agents. Businesses can use central CRM software solutions to provide visibility of workforce performance and labor needs, while employees perform jobs and report progress through convenient computing devices.

How staffing professionals can benefit
There are obstacles associated with the contingent workforce trend. Some suggest this type of employment leads to lower wages and a lack of benefits. Additionally, as industries switch to freelance agents, they may find themselves under stricter federal oversight. Companies also need new solutions for finding responsible employees who can self-manage their tasks. Meanwhile, candidates need stability. Operating in a contingent environment means individuals may not know the source of their next paycheck.

"Operating in a contingent environment means individuals may not know the source of their next paycheck."

Staffing professionals can benefit by providing the convenient source of information modern organizations and individuals crave. Technology allows consumers to make purchases, research brands and order services with the push of a button. The general population favors this form of simplicity when searching for jobs. 

A staffing service can market to a growing workforce that needs a convenient recruitment solution, and consistently deliver optimal service to ensure the candidate remains an ongoing partner. As people move from job to job, staffing professionals need CRM software solutions to track their journeys and remain a part of their trajectory.

Becoming partners with candidates
Instead of a general CRM software solution, staffing agencies need to use an applicant tracking system with features specifically designed for aiding candidates. It's important the software is easy to use and streamlined specifically for staffing tasks.

When staffing agents have a simple CRM solution they can design their own templates for candidate records and talent profiles. Fast Company suggested staffing firms need to rethink best practices and recognize what qualities make for superior candidates in a contingent market. Individuals who consistently change jobs are no longer a red flag for many industries. In fact, changing jobs shows certain employers candidates have a lot of varied experience and a history of getting up to speed quickly.

Workforce Magazine said it's imperative to make candidates feel valued if an organization wants to stand out as the best employment option. Agencies must recognize the benefits of a contingent work history, communicate its experience placing employees in a high-turnover market and constantly update candidates with new opportunities. A CRM system with automated workflows and alerts ensures agents never forget about the value of each candidate.

Even when a candidate currently holds a position, CRM software can help agencies check in or update individuals on other market changes they can take advantage of. Organized use of data is one of the many resources that can demonstrate a staffing firm's commitment to being an ongoing partner.