The Parity in Recruiting and Marketing

Jeremy Tips & Tricks

Working as a recruiter requires you to wear a lot of different hats. Recruiters have to take on some of the characteristics of a good marketer. Why? Because both marketers and recruiters need to sell something: whereas marketers try to sell a product or service, recruiters are selling a job opportunity to prospective candidates. 

To be successful in your recruiting job, you’ve got to convince someone that what you’re offering is what they need. Here are important habits that will help you adopt the marketer’s mindset as a recruiter.

Consider a Candidate’s Needs

One of the most important concepts in marketing is doing market research. You have to be able to get inside the mind of your potential customer and find out what they want. The same principle applies to recruiting. Take the time to find out what your job candidates are looking for.

Look for ways to connect with passive candidates on social media and through other avenues. See what other employers are offering to job candidates and adjust your strategy accordingly. Research the market to find out what candidates need. Then come up with a way to offer it to them: it takes effort and creativity, but it is important you realize that your candidates’ needs ought to be your primary focus.

Behave Like a Pro

When you’re a recruiter, you’re not only selling the company that you represent, you’re selling yourself as a professional. Job candidates need to feel like you are a pro and know what you’re doing. Dress professionally and keep a clean appearance. Always show up on time to your appointments. Use proper grammar and style in written communications.

You’ll be communicating with a lot of people as a recruiter. It’s important to use the proper rules of etiquette in all of your interactions, so keep that in mind.

Be a Friend

Even though you need to be professional, that doesn’t mean that you have to behave like a robot. Individuals respond to other people that care about them. So smile and always exude a positive confidence. Be approachable and easy to talk to.

It’s your job to get them to let their guard down. Have a positive attitude and show others respect. People will reciprocate the attitude that you are giving them in most cases, and every successful marketer knows that.

Commit to Life-Long Learning

Mahatma Gandhi once said “Live as if you were to die tomorrow. Learn as if you were to live forever.” It’s important to put an emphasis on continually learning. Learn about your industry, your potential job candidates, about technology that applies to both and everything about your company inside and out. You have to sell it to others, so you should know everything about it. Imagine a marketer that doesn’t know anything about the product they are selling. Not very likely, right? So learn.

Use tech resources, read trade publications, go to seminars and take classes to bolster your level of education. You can also learn from other successful people in your niche. It’s important to look at education as something that is always evolving and growing.

Open Your Mind

Do not get set in your ways as a recruiter, nor as a private person. Be willing to try new things in your personal life, and it will spark your creativity. So what can you do? Order a different meal. Rearrange your office furniture. Try a different route home once in a while.

Doing things differently from time to time keeps your creative mind working and can help you see new solutions to problems you’ve been dealing with. Be creative and experiment with new techniques and solutions. This will reflect on your job and will be apparent to potential job applicants.

Cultivate Organizational Skills

Great marketers may be creative, but they are not chaotic. They are organized and get things done. So should you!

Do your best to stay on schedule and prioritize the important tasks on a daily basis. Focus on the most important things first. Then work your way down to the less important tasks until they’re done. If you don’t get everything done in a day that you wanted to accomplish, do not despair. The important thing is that you’re giving your best effort in the present.


Perseverance is perhaps the most important quality to develop in your own life. Marketing is a discipline that is hit-or-miss. Not every strategy that you use will work. The important thing to keep in mind is that you can’t give up no matter what happens.

Each setback that you experience is an opportunity to learn from. Each mistake is just one more attempt that’s getting you closer to the correct method. Successful people never thrive on their mistakes, even though they’ve most likely made plenty. They instead focus on the positive. They think about what they are going to accomplish instead of what they messed up on in the past.

Use the right tools

The latest know how in recruitment and marketing tools can be one of the key advantages to achieving a competitive advantage. With the importance for both recruiters and marketers to stay up to date on best practices and tools for capturing candidate and customer attention, you need the right tools to do the job. Recruiting and marketing are increasingly data-driven industries that look to advanced software to automate many processes that digital tools are more efficient at performing.

Final Words

Recruiting is not an easy field to be in. If you can take on the marketer’s mindset in your daily activities, your chances of getting the candidates you need will improve. Be willing to try new approaches and always think about what is best for your candidates. If you can make them happy, you’ll be successful in hiring the right people.

About the author

Jill Phillips is a freelance writer from Buffalo, NY. She is an aspiring entrepreneur who loves to share her insight on various tech and business topics. When she is not writing, Jill enjoys taking photos and hiking with her dog. Connect with Jill via Twitter @jillphlps