What’s your mobile recruiting strategy for 2013? If you are not already using this powerful technology to reach the best candidates, then you should be. With some 77 million people around the world using smart phones to connect with friends, family, and potential employers, it’s surprising that only 20 percent of the world’s top companies actually have a mobile-friendly website.
Surely, this number is growing as more companies realize just how simple it is to convert online content and recruitment tools into mobile applications. As predicted in an ERE.net article from 2012, “Leading firms will begin to make all internal recruiting software applications accessible to managers and recruiters on the mobile platform.” Mobile recruiting apps will dominate the scene, with tools and resources to help more candidates connect with employers on the go.
Why go Mobile?
If you are seriously looking for ways to integrate mobile recruiting into your current recruiting strategy, then you need to understand the nature of the animal. Mobile recruiting, as a whole, is tied deeply into social networking and the behavior of candidates who are searching for opportunities. A 2012 JobVite Social Job Seeker Survey indicated the following interesting facts.
- 9 out of 10 job seekers have at least one social media profile in active use.
- Facebook and LinkedIn claim the highest job seeker activity of all.
- 1 in 5 job seekers updated their social profiles at least once in the last month.
- 36 million Americans credit social media with being their source for a new job.
To reach a broader candidate pool, your company needs to establish a branded presence on social networks with a mobile recruitment strategy. This may include participating in current recruitment apps or developing your own branded apps.
What Job Seekers Look for in Mobile Recruiting Apps – Do You Measure Up?
There are several key features of a mobile recruitment app that candidates look for, when conducting serious job searches. Obviously, they want to be able to search for jobs using a simple platform. They also want to benefit from automatic alerts to new jobs that match their skills using either email marketing or SMS technology.
Most importantly, candidates want to have an open door to communication that allows them to connect with recruiters, check on the status of their applications, and find ways of improving the chance they will get hired. These are all careful considerations you should make as you evaluate any mobile recruitment tool, or create your own.
Mobile Recruiting Apps to Start Using Now
Candidate Relationship Management (CRM) – JobScience Mobile
While other CRMs lack the ability to take candidates through the entire recruitment process, JobScience offers an award-winning, robust product that can handle everything from sourcing and pipelining to building social communities and managing candidate relationships all in one mobile app. Powered by Force.com (Salesforce’s social enterprise app), JobScience Mobile puts the power of mobile recruiting into the hands of pros.
Job Postings – JobSpeek
Imagine having access to a mobile recruiting app that allows you to post open assignments in seconds, complete with a picture and a 60-second voicemail audio recording? JobSpeek gives recruiters the ability to increase talent relationship management in a simple to use format, all via the convenience of a smartphone app.
Candidate Sourcing – beamMe
Ever try to be in more places than one at the same time, to build your network of candidate and clients? beamMe gives recruiters the ability to send a virtual business contact card out to prospects via a handy mobile app. Linked to any social network you choose, you can chat with your networks, share your information and location, and arrange for meetings using smartphone technology.