Social recruiting

Social recruiting is more crucial than ever

Nolan Gray Staffing

Workplaces increasingly rely on social platforms for candidate sourcing. If you still use job boards for all your sourcing needs, it's time to consider a new approach. Job boards work as a way to bring in new talent into the pipeline, but posting jobs to social networks is an important alternative and may open up a wider talent pool.

According to a report from the Society for Human Resource Management, 65 percent of organizations have hired employees sourced entirely through social media in the past year. Almost 60 percent found employees through LinkedIn, while 30 percent found staff through professional networks. An additional 19 percent hired through Facebook.

LinkedIn's 2015 Global Recruiting Trends report also noted the rise of social sourcing. In fact, social recruiting is the fastest-growing source of quality hires across the world. Social recruiting has increased 73 percent globally over the past four years. That's nothing to sneeze at. Here are a few tips to start incorporating social into your recruiting strategy if you haven't already:

Embrace social as a company 
Back in April, we talked to social recruiting specialist Katrina Collier about what holds recruiters back from effective social recruiting, and we were astonished to hear that some workplaces maintain outdated policies that restrict social media access. For companies that live in the dark ages, there's little hope to make social recruiting effective. Brands need to wake up and smell the coffee cup emoji: Social recruiting is the wave of the future. Make sure your company is open to social networking.

Social recruitingSocial recruiting widens the talent pool.

Post directly to social
Social recruiting is an important strategy for staffing firms, but experienced recruiters also know they don't have time to post to several job boards then repost them to Twitter, LinkedIn and other platforms. It just takes too much time those recruiters need to spend getting in touch with candidates for other positions and landing contracts. Make sure you work with a staffing software partner like Jobscience that has tools to streamline the process of posting to multiple sources, including social platforms.

Incorporate social into resumes
Social networks often provide greater insight into applicants than resumes do. While candidates (ideally) target resumes for unique positions, their social profiles provide a more general review of skills and experience. Jobscience J-cards give recruiters the best of both worlds by integrating the key information from both places.

Don't forget mobile
Social and mobile go hand in hand. Most of Twitter's active users access the platform via mobile app. You will get more applicants if your job posts are mobile-friendly. Jobscience's platform detects mobile users and redirects them to the mobile application for a seamless experience. Smartphones may not be a popular way to complete job applications right now, but that could easily change in the future, especially as new tools make the process easier to accomplish on a small screen.

Social recruiting provides valuable candidates at a relatively low cost, which makes it a fantastic resource for recruiters. Don't wait to take advantage of the social world; start now!