JobScience

A mobile workforce calls for mobile solutions

Alastair Murray Products & Technology, Staffing, Tips & Tricks

Going to work no longer means employees have to fight traffic or cram into public transit to get to a central office. These days, workers can perform their jobs at home and punch their time clock on a convenient mobile device. What's more, employees no longer even have to live in the same country as their employers. Telecommunication allows people to perform tasks wherever they want and report to a central company in a different state or on the other side of the world.

The desire to work from locations more convenient to candidates will likely only grow as technology becomes better equipped to monitor and manage mobile employees. Staffing agencies must recognize the growing mobile workforce and provide the information, communication platforms and service modern audiences desire from employment partners. 

Flexibility is a major goal
Modern employees want to work on their own terms and will seek out organizations that can provide them with convenience. It's not just freelance positions, either, an Ernst & Young survey of almost 10,000 full-time employees found 67 percent said they would quit jobs due to a lack of flexibility, according to CNN.

Telecommuting helps employees avoid traffic. Telecommuting helps employees avoid traffic.

The need to find a work-life balance is a big reason employees want to have a say in making their schedules. Not only are younger individuals used to technology that provides information and convenient services  – such as online shopping – new generations have other preferences and obstacles staffing agencies must take into consideration. For example, Fast Company said many people in their late 20s and early 30s will begin to take care of aging baby boomer parents and will want jobs that provide them with the money and time to deal with family issues.

Geography is no longer an obstacle
Employment candidates will look for open positions with the hours and terms able to meet their varied responsibilities, and they won't let location limit their search. Many jobs can be performed online through a multitude of telecommunication options, and if a jobseeker believes working from home – or another convenient location – is an option, it will play a big part in their search.

A 2015 Gallup poll found 37 percent of employees have telecommuted at least once in their careers. Some people work completely remote, but on average, telecommuters perform their tasks at home two days each month.

Companies implement remote options to meet the desires of employees and help them deal with modern obstacles. Research collected by Business2Community discovered 50 percent of candidates feel commuting becomes increasingly difficult and 13 percent of workers will leave jobs for simpler travel solutions.

There are rules for every location
Staffing agencies must not only recognize the need for flexible schedules and telecommuting options, but most provide the data necessary to communicate how signing up with a service will provide candidates with the resources they need to find proper employment.

Living in one place and working for a business in a different location can have unique challenges. For example, The TriNet blog detailed how some companies may try to label remote workers as part-time even when they perform the work of full-time employees. Other difficulties may include keeping up with the employment regulations of multiple territories or negotiating when in-person meetings are necessary.

"Employment organizations can help businesses locate dependable mobile talent."

A staffing agency should serve as a partner to help candidates determine which positions offer fair terms and compensation for remote work. At the same time, employment organizations can help businesses locate dependable talent that can be trusted to perform tasks on their own time.

The right mobile strategy is necessary
When appealing to jobseekers, it's often a best practice to show rather than tell. A staffing agency can say it is ready to help candidates find positions that work with mobile employment strategies, but it's better to show effectiveness by communicating through mobile platforms and other modern technology.

The Pew Research Center found 28 percent of U.S. jobseekers use smartphones when looking for employment. Many candidates use mobile devices to create resumes and fill out applications. Marketing content targeted to mobile candidates should display well on smaller screens and links should work through touch.

Mobile recruiting should track the performance of initial introductions and back-and-forth communications with mobile candidates. Besides recent news and industry updates, internal data is an excellent way for staffing agencies to recognize what mobile audiences expect from employment partners.

Keeping up with employees on the go is critical
Relationships with mobile candidates should be ongoing. One of the primary benefits of modern technology is it allows consumers to find solutions anytime and anywhere they feel like they need information. Staffing agencies should use applicant tracking systems that send alerts every time a candidate reaches out or needs to be contacted.

The Gallup research showed most employers say employees who telecommute show the same levels of productivity as traditional workers. Recognizing which workers don't abuse flexibility helps staffing agencies build skill profiles and recommend people for mobile positions. Using recruitment software data to improve communications between mobile workers and companies helps everyone receive the most from modern opportunities.