Complicated mobile application image

Why staffing firms need a mobile recruiting strategy

Nolan Gray Market Trends, Staffing

Staffing firms need to implement mobile-friendly recruiting and application practices now. As more applicants hope to use their devices to submit applications, all recruiters need to make the process easier for them. Here are a few reasons why:

It's what candidates want
Mobile is how consumers live now. They have integrated mobile into nearly every aspect of their daily lives, including job applications. Research from Deloitte found 93 percent of smartphone users look at their phone within three hours of waking up. Moreover, mobile has made us all into expert multitaskers. Consumers look at their devices throughout the day, whether they're shopping, watching TV or hanging out with friends.

Mobile gives staffing recruiters more opportunities to reach candidates than ever. Whenever candidates stop in the middle of a shopping trip to check their Twitter feed or inbox, recruiters have the opportunity to make contact with them. This allows recruiters to make placements more quickly. It also widens the scope of applicants.

"Don't miss out on mobile-only applicants."

At the end of the day, staffing agencies can't reach all eligible candidates without mobile-friendly processes. There are many candidates that only access the Internet via mobile. Without a mobile-friendly application process, you'll miss out on these applicants.

In addition, many candidates already want to apply this way. According to LinkedIn, 72 percent of active mobile job seekers have visited a company's website to learn about careers, and 67 percent of have browsed job boards. In addition, 45 percent of these mobile job seekers have already applied to a position via mobile. Unfortunately, almost half of talent acquisition leaders say mobile recruiting isn't a top priority for their company.

…Especially millennials
Millennials are even more likely to embrace everything mobile. Since millennials are taking over the workforce, embracing mobile will be a crucial way to reach these applicants. According to data from comScore, 67 percent of 18-34 year olds use desktop and mobile, and 18 percent of this age group uses only mobile devices to access the Internet, compared to 5 percent of those between 35 and 54.

It's the future
Embracing mobile-friendly application processes communicates to candidates that you're a forward-thinking company. When you're seeking out the top talent, especially in tech-oriented industries, implementing mobile-friendly practices indicates your company is innovative and capable of foreseeing and responding to future trends. A great mobile experience signals you understand the needs of candidates in the tech space. The best candidates may immediately choose not to work with a staffing agency that can't keep up with them.

Creating a mobile-friendly recruiting process doesn't just involve the application itself, but all the steps leading up to the application, from initial messaging to nurturing strategies. If staffing firms don't keep mobile in mind through the recruiting process, they will fail to keep in touch with candidates, making it difficult to maintain a talent pipeline over time. In the end, staffing firms without mobile strategies will be less competitive than peers.

Texting candidate image Candidates look at their phones while doing other tasks.

It's fast
It's in staffing agencies best interest to adopt mobile recruiting strategies. Mobile is all about immediacy – conducting business as the need arises. If candidates see a job opening they are interested in, mobile allows them to apply right away, while the idea is fresh in their mind. On the other hand, if they have to save the opportunity and apply for it later, the likelihood they will complete the application decreases with each passing second.

In addition, candidates using mobile are likely to respond more quickly than those who only access the Internet via desktop. When users see a push notification or text message, they often respond immediately. According to data from Velocify, marketing SMS have a 98 percent open rate, compared to a 20 percent open rate for marketing emails. In addition, marketing SMS messages have a 45 percent response rate.

This information is huge for recruiters. When the perfect candidate submits an application for an open position, sending a quick text to the applicant could mean all the difference when it comes to making a placement before your competitor does.

For staffing recruiters
Mobile isn't just a must-have for applicants. Staffing firms also need to follow up by providing recruiters with mobile tools. Just as job seekers are more likely to apply to an open position as soon as they see it, recruiters are more likely to record vital candidate details when they can do it in real time. Every piece of information recruiters collect about an applicant is a vital detail that can help them engage with the candidate down the road. If recruiters aren't able to record a crucial point in their staffing software, they may lose the ability to effectively communicate with the candidate.

Mobile is the future of recruiting. As people continue to use mobile devices, companies that don't prioritize job seekers using smartphones and tablets will fall behind competitors.