Developing a recruitment strategy

4 Keys to Mapping an Effective Recruitment Strategy

Nolan Gray Corporate Recruiting, Market Trends, Products & Technology, Staffing

The November 2017 numbers from the Bureau of Labor Statistics show the unemployment rate holding steady at 4.1 percent with upward trends for jobs in professional and business services, manufacturing and healthcare. While continued hiring is positive economic news, it also signals competition for organizations looking to hire skilled employees. The robust job market makes it all the more important for recruiters and human resources departments to consider how they can develop more effective recruitment strategies.

With a focused, data-driven approach to hiring, a company maximizes its chances of connecting with exceptional people to fill open positions. Advanced recruitment software that brings together key hiring functions enables a proactive, agile approach to meet the challenges of today’s job market. Organizations can find better talent and prepare for growth by re-evaluating their current tools and interview processes.

1. Prioritize your employer brand

“Hiring decision-makers cited attracting quality candidates as their top challenge.”

In an August 2017 survey conducted by Glassdoor, 76 percent of hiring decision-makers cited attracting quality candidates as their top challenge. Salary and compensation, of course, have a major influence on the success of hiring efforts. However, the respondents also pointed to the importance of a company’s reputation, culture, mission and values, as well as interview experiences.

All of these are aspects of an organization’s employer brand, affecting the impressions of potential new hires and determining whether they seek a particular position. As it becomes harder to catch the interest of passive jobseekers and people with in-demand skills, companies must take steps to demonstrate what they have to offer. Initiatives like creating social media posts to give a sense of life as an employee and building an online talent community around a job board can make a big difference in enhancing a company’s employer brand.

2. Gather meaningful data

The rise of analytics has changed the way businesses plan for the future, and that transformation is extending to hiring processes. In the 2017 Deloitte Human Capital Trends report, 71 percent of companies said they were focusing on the possibilities of people analytics. Gathering information on key metrics provides crucial insights into a company’s needs and challenges as recruiters strive to find great talent.

For instance, HR professionals and recruiters benefit from knowing how applicants first entered a hiring community, discovering how to make wiser decisions when publicizing positions. Taking into account the geographic locations of applicants and other key pieces of information they provide in their applications may also prove valuable. Meanwhile, tracking the results from surveys of current workers can help to boost long-term engagement and keep turnover under control.

3. Take the time to look ahead

Getting the edge in the current employment landscape is about moving past keeping up with vacancies as they occur and instead of planning for the months to come. With visibility into the requirements of a business and centralized control over each stage of the hiring process, HR specialists and recruiters can predict demand and respond accordingly. Streamlining their workload by cutting down on paperwork and eliminating siloed systems gives them chances to plan ahead and deliver long-term improvements.

Hiring professionals need opportunities to form relationships with prospective hires, especially when approaching passive job seekers. Freeing up their time allows them to spend more hours communicating directly with candidates and getting to know them. Recruiters can start thinking strategically about changes down the line, forming the connections that allow a company to keep functioning at its peak.

4. Automate candidate matching

Introducing automation to the hiring process makes workloads more efficient while improving outcomes. With a matching system powered by artificial intelligence, businesses gain an immediate view of what candidates are the right fit. Entering customized criteria for skills, education, and experience ensures that applicant scoring is precisely suited to an organization’s requirements.

Software that allows hiring professionals to look over a ranked list quickly and pick out the individuals best qualified for a job is a powerful strategic tool. They save hours of time and can get in touch with skilled talent immediately. With automated messaging, the system can even send emails to the top choices to set up phone screens.

Data-driven tools are a must for organizations that are seeking a strategic path in hiring. Jobscience provides a powerful, unified platform for smarter recruitment activities, fully integrated into Salesforce.