Employee referrals still work

Bennett Sung Corporate Recruiting

Employee referral programs are a great way to get new names into your recruiting software. The benefits of employee referrals are well known, at this point, but the tactic is still underused. The good news is, you don’t need a lot to get started – just a list of current employees and preferably a good applicant tracking software so you can store the new names away for later.

To start an employee referral program, all you have to do is identify your best assets and start a conversation with them. Just keep in mind that the questions you ask make all the difference in the quality of answers you receive.

According to ERE.net, one of the best approaches is the “Give Me Five” approach, which asks employees more specific questions that arouse better answers. Rather than approaching top performers and asking if they know anyone, ask them something specific, like “name the most innovative person you know in this field.” Asking for the best manager, best problem-solving skills, and other attributes can give you more names to work with.

This strategy is fast, cheap and effective. And it gets employees thinking. The people you approach could very well follow up the next day with a longer list of contacts for you to pursue. You can take advantage of this mindset and turn employees into part-time recruiters.

How can you accomplish this? Train employees to increase their referrals. Employees have excellent insight into workplace culture and the skills needed to excel on the job. Train employees to always be on the lookout for these skills wherever they go, whether it’s a tradeshow, or networking event, Recruiting Trends suggested.

Employee referrals consistently deliver great results, so there’s no reason not to take advantage of this strategy.

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