Diversity Draws Top Talent

Nolan Gray Corporate Recruiting, Market Trends, Staffing

Does a company's diversity have to do with how attractive it is to top talent? Glassdoor recently surveyed its communityof users to determine how important diversity is in the hiring process, and found the answer is yes. Sixty-seven percent of those surveyed said they consider a diverse workforce important when they are looking at different job offers.

"Understanding what impacts job seekers when it comes to diversity is key to building an effective employer brand," Mariah DeLeon, Glassdoor vice president of human resources, said in a release. "However, your efforts to highlight diversity during the recruiting process must match your efforts to maintain a satisfied and diverse workforce. Your voice to recruits detailing your diversity efforts must mirror and promote the voice of employees who are key to showing how the workforce is comprised."

What is Diversity and Who Wants It?
The average job seeker values diversity, but not quite as much as the average members of several minority groups. Seventy-two percent of women say a diverse workforce is important, while 89 percent of black respondents, 80 percent of Asian respondents and 70 percent of Latino respondents said the same. Workforce diversity is likely important for these groups of people because it indicates a welcoming environment.

Diversity extends beyond race into gender and sexuality as well. Glassdoor looked at the composition of executive teams, and found many do indeed include white men. However, 65 percent of respondents said their executive teams included women, and 1 in 10 said their executive teams included LGBT members.

How to Publicize Diversity
Companies that are doing well at maintaining a diverse workforce should not be afraid to make this fact public. It can be part of a social media recruiting strategy to do so, for example, or a featured section on in internal careers page. There are many opportunities in employer branding and throughout the hiring process to demonstrate to candidates that a company cares about diversity in its ranks – and the Glassdoor survey suggests recruiters should take advantage of them.

Companies with strong records on workplace diversity often release that information to the public – for example, receiving a high score on the Human Rights Campaign's Corporate Equality Index is seen as newsworthy and as an occasion for celebration, as press releases from this year's top-scoring companies show. Being proactive about letting candidates know how a workplace does in terms of diversity may be an excellent recruitment strategy as well as good public relations.

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