How to recruit millennials

Nolan Gray Corporate Recruiting, Market Trends, Staffing

Millennials are on the job market in full force. According to the Society for Human Resources Management, millennials will make up 46 percent of the U.S. labor force by 2020. By 2030, this number will climb to 75 percent, Wired wrote.

Millennials bring a lot of fantastic skills to their jobs. They possess digital savvy and a team-oriented mindset. You should absolutely concentrate on recruiting this generation into your workplace. However, recruiting this generation also has unique challenges. Millennials, generally defined as those born after 1981, are accustomed to being connected at all times. Life before the Internet is a distant memory for members of this generation, and they’re accustomed to an always-on environment where they can reach friends and family members at the touch of a button. But that’s not all there is to know about this generation.

Who are millennials?
People often talk about tech savvy or selfies when they discuss millennials, but there are other key things to know about this group. As an infographic from Chicago’D points out, they are more diverse than any generation before them. Twenty percent are of Hispanic origin and 2.6 percent identify as multiracial. According to a report from the U.S. Chamber of Commerce Foundation, 11 percent have at least one parent who immigrated from another country, and only 60 percent overall identify as white, compared with 70 percent of those 30 and older. All in all, millennials are incredibly diverse and tolerant of one of another’s differences.

That being said, they do love their mobile devices. According to Chicago’D, millennials check their devices 43 times each day. In all likelihood this is a low estimate, since 80 percent sleep with their phones next to their beds, according to a report from the U.S. Chamber of Commerce Foundation.

How to reach them
It goes without saying that millennials will be turned off by a company that doesn’t make it easy to apply online. But you will win extra bonus points for being forward thinking, for instance, using mobile recruiting and enabling them to easily apply on a smartphone. When they’re shopping, millennials browse on their smartphones and tablets. Another bonus for this group is if you embrace multiple channels of communication. Millennials are likely to switch between numerous devices, which means at any given minute they could be using their phones, laptops or watching Netflix on a smart TV.

While millennials may not go anywhere without their phones, they’d prefer not to talk to you, at least not right away. More than half would rather communicate via text.

Here’s another thing about millennials: They really value the opinions of people close to them. And they take advertising with a grain of salt. According to Chicago’D, when on the lookout for a new product, they’ll frequently turn to their friends, significant others and even their parents for advice. Almost 90 percent of millennials trust these individuals more than claims made by a brand.

More than 90 percent of millennials are on Facebook and close to half log onto the site every day. That means using social recruiting to get in touch with them is a good place to start. When you have job openings, encourage current employees to share with their networks. You can also share positions on your own channels, since 66 percent follow brands on social platforms.

Millennials have a lot to offer the workforce, but companies will be better able to access the cream of the crop if they adopt more savvy recruiting strategies.

Jobscience | Beyond the Applicant Tracking System

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