Whether you think job posts are a relic of the past or a tradition worth keeping, it’s hard to argue about their necessity right now. Most companies, whether staffing agencies, or internal recruiting teams, still write job posts to attract the right talent to the position. The problem is most companies aren’t very good at creating job posts, or they’ve been copying and pasting the same document for a decade. Here are some tips to write a job post like a pro:
1. Think like a marketer
When you’re putting together your job post, be sure to include relevant keywords. Many job applicants begin their hunt on search engines, meaning using popular industry terms is key to bringing in the right candidates. What would someone type into Google when looking for a job like the one you’re posting? For better or worse, search engine optimization is a consideration for recruiters too. Marketers create campaigns aimed at converting specific customers. Does your job post operate in the same way?
2. Write like a blogger
Bloggers know how to write pieces that people will read. That means down-to-earth language that can be scanned quickly. Avoid jargon and be as concise as possible. Also take note how bloggers condense information for quick readability. Include bullets and subheadings whenever possible. This makes your job post skimmable, which is a must for busy job seekers. As Career Builder noted, the best recruiters know when to drop the legal language and level with applicants. Write like a human, not a robot!
3. Set the scene
Bloggers are also good storytellers. In addition to using engaging language, they want to tell a story that will engage the audience. How does this work in a recruiting context? Provide some background. Include employer branding in your post. Don’t just outline information about the job itself. Give the job seeker the opportunity to learn about who your company is. You can’t tell a good story without setting the scene.
4. Take risks
If the old-fashioned job post ceases to work, why not try experiment with the form? A tech company in San Diego recently made waves with its expletive-filled job post calling for two developers. Tech positions are notoriously hard to fill at the moment, so why not try something new? We don’t know whether this risk has paid off in the form of more talent data in the applicant tracking system, but it certainly has generated discussion about the age-old practice of writing job posts.
5. Be mobile-friendly
If you engage in social recruiting, chances are a number of candidates will be reading your job posts on their mobile devices. All of the clever language and blogging strategies in your arsenal won’t save your job post if your career page isn’t optimized for mobile. In addition, Google now penalizes websites that aren’t mobile-friendly. Use responsive design to make sure job seekers can read your post, no matter what device they’re using.
Jobscience | Beyond the Applicant Tracking System