Candidate Marketing: Essentials for Automated Solutions

Sabine Gillert Products & Technology, Staffing

Machines are getting smarter every day. As technology advances, the repercussions are felt in industries that are tangentially related, especially when they must manage and communicate with consumers all too aware of the most recent tech news. Looking at the future of machine learning should show staffing agencies what they should expect from business software in the future and where they can benefit from automated solutions today.

Machines that talk
Experiments to see how well computers can carry out conversations have been taking place for years. Recently, researchers attempted to see how machine learning would respond to really deep questions about the meaning of life, according to Wired. In the end, the computer was able to give responses that seemed intelligent, albeit a little vague.

Staffing agencies don’t need software solutions to ponder life’s biggest questions, but it should be noted how the researchers in the philosophical experiment taught the computer to “think.” In order to answer artistic questions, the programmers fed the computer artistic datasets – specifically movie dialogue.

When creating marketing automation in applicant tracking software currently available to staffing agencies, it’s important to build workflows and marketing delivery schedules with the information specific companies find most relevant. Automation is only as smart as the candidate information and company best practices fed into the system.

Marketing automation
With the right staffing software, companies can use machines to aid in communication. Employees can post multiple messages to job boards with a single click. The system could also provide automatic warnings so users are alerted the second candidates make contact or it’s time to reach out for further communication.

Automated messages don’t have to sound generic. Smart Blogs advised companies to create messages using data from previous activities and successes. Staffing agencies with applicant tracking technology that shows when job board postings or other communications meet expectations can create datasets on converts to repeat success.

Organizations can input candidate data into staffing software to make the system smarter, and in return, the automated tracking and analytical features provide users with insight. This conversation with the machine leads to streamlined communication and data-driven decisions.

Finding people online
Consumers use machine learning in their everyday lives. For example, Facebook users can tag their friends in photos with help from an algorithm designed to recognize human faces, according to Fast Company. The machine learning provided by the social site can suggest who might be in the image by breaking down facial features into data points the site itself can recognize.

“Organizations can look for jobseekers across sites like Facebook, Twitter, LinkedIn and Indeed.”

Businesses can capitalize on the technology used by consumers. This is especially helpful for staffing agencies that want to search for candidates who post their job history and skills on popular communication channels. If organizations have staffing software with Web sourcing capabilities, they can look for job seekers across sites like Facebook, Twitter, LinkedIn and Indeed. Once the system has the appropriate information, one-click performance can help staffing agencies find what they’re looking for.

Recognizing a candidate
Staffing agencies need to build talent profiles that are easy to recognize and sort through. Companies should design smart searches that go through the details of a talent profile and quickly locate candidates that fit appropriate open positions.

Applicant tracking software should make it easy for each employee to build profiles using templates for consistent performance. Empty fields that appear automatically every time an agency representative makes contact with a lead helps them ask the right questions and build a consistent relationship from initial interactions.

Interacting with job seekers
Many companies that interact with the public look for new solutions so communications are quick and easy while ensuring there is always a business representative available. TechCrunch described how many organizations use automated messages and other machine learning tools to respond to initial phone or text messages and provide answers at all hours.

This new technology is an excellent resource for businesses that have to operate in a consumer-centric world. Staffing agencies find they must compete with other employment organizations to attract the most talented candidates. This means being available through online information resources and data-informed agents. Representatives should be ready to respond to job seekers on their preferred platforms, whether it be online job boards, social media, text or phone.

Branded self-service
Staffing software should help agencies create their own self-service tools. Using a central system, organizations can create online job boards and mobile apps with the agency’s branding that candidates can use at their leisure.

Automation provided by the software solution should also keep the agency aware of how the online resources perform. The right system tracks candidate interaction with every channel the business utilizes to create a consistent picture of individual job seekers and report the success of different information resources.

Self-service doesn’t mean employees aren’t involved. Businesses need to monitor their online assets and communication campaigns. When software can communicate with users, it makes it easier to learn from successes and watch out for problems.